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Object & Event Detection
Detect people, vehicles, selected objects and defined events such as intrusion, line crossing, zone entry, dwell or other rule-based activity.
INTELLIGENT VIDEO & AI ANALYTICS
Make every camera more intelligent.
We turn CCTV into active intelligence with AI detection, alerts, search, analytics and operational reporting.
VIDEO • AI • ANALYTICS • ACTION
DetectTurn video into live events
UnderstandAdd context, rules and analytics
AlertSurface what needs attention
MeasureConvert events into business insight
WHAT INTELLIGENT VIDEO CAN DO
Cameras can do more than record footage.
We design the intelligence layer around the outcome you need. That may be security detection, safety compliance, customer behaviour, vehicle analytics, staff activity or an entirely custom operational use case.
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Real-Time Alerts
Turn video events into actionable notifications for control rooms, supervisors, mobile users, dashboards or integrated third-party systems.
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Identity & Visitor Intelligence
Where appropriate, add facial and visitor intelligence for known/unknown workflows, repeat visitors, staff presence, watchlists and service use cases.
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Occupancy & Behaviour Analytics
Measure people counts, dwell, movement, zone activity, queue behaviour, occupancy and other operational patterns from video.
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Vehicle & Road Intelligence
Analyse vehicle movement, direction, congestion, parking activity, number plates and other traffic-related events where the application requires it.
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Search, Reporting & Evidence
Use event metadata to speed up investigations, filter incidents, generate reports and turn historical video activity into searchable information.
FROM CAMERA TO ACTION
A complete intelligence workflow — not just another analytics licence.
We consider camera quality, scene design, processing, VMS integration, rules, alerting and reporting together so the analytics have the best possible chance of delivering useful operational results.
01
Capture
Existing or new IP cameras provide the video source.
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Process
Analytics can run at the edge, on local compute or in a suitable server environment.
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Detect
AI models and rules identify events relevant to the application.
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Validate
Thresholds, zones and logic reduce noise and improve event quality.
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Respond
Alerts, bookmarks, tasks or automated actions are triggered.
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Measure
Dashboards and reports turn events into operational insight.
REAL-WORLD APPLICATIONS
The same cameras can support security and operations.
Intelligent video can be designed around a specific operational question, not just a generic analytics checklist.
EXAMPLE // OPERATIONAL VIDEO INTELLIGENCE
Only surface the events your team actually needs to see.
Instead of asking operators to continuously watch every camera, video analytics can identify defined events and present them with context, time, camera, zone and supporting footage.
Restricted Area EntryWarehouse 2 • Perimeter EastALERT SENT →
PPE ExceptionProduction Line 4EVENT LOGGED →
Customer QueueRetail Zone • 8 min dwellSERVICE RULE →
Vehicle EventGate 03 • Direction / PlateSEARCHABLE →
Security & Perimeter Protection
Intrusion, line crossing, restricted zones, object detection, thermal events, watchlists and event-driven control-room workflows.
Safety & Compliance
PPE, unsafe behaviour, vehicle/pedestrian interaction, fall or incident detection and customised compliance rules.
Retail & Customer Intelligence
Occupancy, return visitors, dwell, queues, staff response and customer movement insights.
Operations & Asset Visibility
Process events, vehicle movement, asset activity, refrigeration monitoring and custom operational analytics.
WORK WITH WHAT YOU HAVE
Add intelligence to existing or new CCTV.
You do not always need to replace the entire camera system. We assess the existing environment, image quality, network, VMS and available compute, then determine what can realistically be reused and where upgrades are required.
Existing camera estate
✓Review camera position, resolution, scene quality and field of view for the chosen analytics.
✓Assess RTSP/VMS connectivity, bandwidth, recording architecture and available metadata integration.
✓Identify which cameras are suitable as-is and which scenes need repositioning or hardware changes.
✓Introduce analytics progressively, starting with high-value use cases.
DESIGNED INTELLIGENCE
New system or new project
✓Design camera placement and image quality with analytics requirements in mind from the start.
✓Select suitable camera types, processing architecture, VMS and server/storage capacity.
✓Define zones, rules, alert workflows, dashboards and integrations before deployment.
✓Build a scalable platform that can support additional analytics and sites later.
PURE INSIGHTS SOFTWARE ECOSYSTEM
One technology partner. Ten purpose-built solutions.
Our intelligent video capability forms part of a broader Pure Insights software ecosystem. Some solutions are video-first, while others combine cameras, sensors, operational data and customised software — all designed around a specific business outcome.
SafeGuardSafety Monitoring — PPE, hazards, restricted zones and operational risk.EXPLORE →
WeaponWatchGun Detection — weapon detection and rapid security alerting.EXPLORE →
ParkSightOccupancy Intelligence — parking utilisation, occupancy and movement insight.EXPLORE →
TrackSightAsset Management — monitor and understand asset location and movement.EXPLORE →
IdentiSightIdentity Intelligence — facial recognition, repeat visitors and staff intelligence.EXPLORE →
RoadIQTraffic Monitoring — vehicle movement, road activity and traffic intelligence.EXPLORE →
OpsWatchOperator Monitoring — control-room awareness, activity and operational intelligence.EXPLORE →
FridgeTrackRefrigeration Monitoring — visibility into refrigeration status and operational conditions.EXPLORE →
BevCheckBeverage Intelligence — product activity, availability and beverage-level insight.EXPLORE →
EarthIQ ViewTerrain Intelligence — visualise terrain and location-based operational information.EXPLORE →
HOW WE APPROACH A PROJECT
Start with the outcome. Then design the analytics.
Analytics performance depends on the scene, camera, lighting, placement, object size, processing environment and the rule being measured. We assess the complete use case before deciding how it should be implemented.
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Define the Outcome
What should the system detect, measure or help the team respond to?
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Assess the Video
Review cameras, scenes, lighting, angles, image quality and existing infrastructure.
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Design the Analytics
Select the correct detection method, zones, rules, thresholds and processing architecture.
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Integrate & Test
Connect to the VMS or workflow and validate performance under real site conditions.
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Refine & Scale
Tune the solution, report on results and expand to additional cameras, sites or use cases.
TURN VIDEO INTO SOMETHING USEFUL
Your CCTV already sees the operation. We help it understand more.
Tell us what you want to detect, measure or improve. We can assess the cameras, analytics, VMS, integration and reporting required to turn that requirement into a practical solution.