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Site & Risk Assessment
We define what must be protected, monitored or measured, then identify high-risk areas, entrances, exits, perimeters, operational zones and critical assets.
CCTV DESIGN & SUPPLY
Design the view before buying the camera.
We assess the site, plot the camera views, select the right camera technologies and design the infrastructure required for reliable surveillance and analytics.
CAMERA COVERAGE PLAN // CONCEPT VIEW
CAMERA TYPEBullet / PTZ / Thermal
INDOORDome / AI Camera
ANALYTICSDetection Zone
RISK AREACoverage Priority
AssessUnderstand risk, environment and objectives
PlotPlan camera position and coverage
SpecifySelect the right equipment and architecture
SupplyProvide the approved solution and equipment
See the site before the system is installed.Camera type, position, coverage, field of view, analytics suitability, network, storage and VMS are considered as one design.
DESIGN BEFORE DEPLOYMENT
A camera should be selected for the job it needs to do.
Good CCTV design is more than choosing megapixels. We consider the scene, distance, lighting, mounting height, required detail, field of view, environmental exposure, network capacity, recording requirements and the analytics you expect the camera to support.
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Camera Plotting
We use site plans and camera-layout planning to indicate proposed camera positions, direction of view and intended coverage before equipment is deployed.
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Field-of-View Planning
Coverage is reviewed against the objective of each camera so that blind spots, excessive distance and poor viewing angles can be identified early.
AI
Analytics Readiness
Where analytics are required, camera positioning is considered together with detection angle, target size, scene stability, lighting and expected movement.
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System Architecture
We consider VMS, server sizing, storage, networking, recording retention, bandwidth, remote access and integration as part of the overall design.
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Equipment Selection
We recommend camera form factor and specification based on the application — not simply a single camera model used everywhere.
THE RIGHT CAMERA FOR THE RIGHT SCENE
Different areas require different camera technologies.
These are typical design directions. The final camera selection depends on the site, risk, viewing distance, lighting, mounting position and required analytics.
Thermal • PTZ • High-End Bullet
Long boundaries and external risk areas often need purpose-selected cameras with strong distance performance and reliable detection.
- Thermal for difficult lighting and perimeter detection
- PTZ for active tracking and wide-area observation
- High-performance bullets for fixed long-range views
Dome Cameras
Indoor environments often benefit from discreet, compact cameras selected around room size, mounting height and identification requirements.
- Retail and commercial interiors
- Offices and corridors
- Reception and common areas
- Analytics-ready views where required
Vandal-Resistant Dome • Bullet
Outdoor cameras need to suit weather exposure, vandal risk, viewing distance and day/night conditions.
- Vandal-resistant domes for exposed public areas
- Bullets for visible deterrence and focused views
- Appropriate IP/IK ratings for the environment
Analytics • LPR • Multi-Sensor
Special applications may require cameras designed for a specific operational result rather than general surveillance.
- Licence plate recognition
- People / vehicle analytics
- Wide-area or multi-directional coverage
- Low-light or high-contrast scenes
CAMERA PLOTTING & COVERAGE
Turn the floor plan into a surveillance plan.
Where site plans are available, we can build a camera layout that helps stakeholders understand proposed locations, viewing direction, priority zones and the role of each camera in the system.
Coverage visualisation before installation
A design view can help expose gaps early, improve tender clarity and reduce the risk of installing cameras that cannot achieve the required view.
Illustrative example only. Final layouts are developed around actual site dimensions, camera specifications and operational requirements.
Camera position & mounting
Proposed mounting points are evaluated against the area that needs to be observed and the type of detail required.
View direction & coverage
We indicate what each camera is intended to see and where overlapping coverage or specialist views may be required.
Analytics zones
Where video analytics are part of the solution, the design can identify areas where detection, counting, recognition or alert logic is expected to operate.
Design review
We review the proposed layout with the customer or project team before final specification and supply.
END-TO-END SYSTEM THINKING
The camera is only one part of the CCTV system.
A reliable surveillance platform depends on the full path from image capture to recording, management, analytics and response.
01
Cameras
Resolution, lens, form factor, low-light, WDR, thermal, PTZ and analytics capability.
02
Network
PoE, switching, bandwidth, fibre, resilience and remote-site connectivity.
03
VMS
Video management architecture, user experience, multi-site operation and integration.
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Servers
Compute and GPU requirements sized around streams, recording and analytics.
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Storage
Retention period, bitrate, redundancy and capacity planning.
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Analytics
Detection, recognition, search, alerts, dashboards and operational integration.
TENDER & PROJECT SUPPORT
From concept design to tender-ready specification.
Pure Insights can assist consultants, end users, integrators and project teams with CCTV design documentation that is easier to understand, price and implement.
Design & specification support
✓Site requirements and surveillance objectives
✓Camera placement and camera schedule
✓Recommended camera type and key performance requirements
✓VMS, recording, server and storage requirements
✓Network and infrastructure considerations
✓Analytics requirements and integration considerations
✓Bill of quantities / equipment schedule support
Supply with design context
✓We can supply the cameras and associated equipment specified for the approved design.
✓Equipment is selected according to the application rather than forcing one camera model across the entire site.
✓We can work within an approved technology ecosystem or assist in developing the system architecture from the beginning.
✓Our software and analytics capability allows us to consider how the video system will be used after installation — not only how it will record.
OUR PROCESS
A practical path from requirement to system.
01
Assess
Understand the site, risks, users, operational requirements and desired outcomes.
02
Plot
Map proposed camera positions, viewing direction and priority coverage areas.
03
Select
Choose camera technologies and specifications suitable for each scene.
04
Engineer
Size VMS, servers, storage, network and analytics requirements.
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Specify
Create the technical schedule, tender information or project bill of quantities.
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Supply
Supply the approved equipment and support the project with design context.
30+ YEARS COMBINED CCTV EXPERIENCE
Experience helps us ask the right questions before the system is purchased.
Pure Insights combines CCTV industry experience with software, analytics and integration knowledge. That allows us to consider the complete operational outcome — from what the camera sees to how the information is recorded, searched, analysed and acted on.
DESIGN FOR THE OUTCOME
Not every camera needs to be the same.
A perimeter, warehouse, office, entrance, loading bay and public-facing area all present different challenges. We help match the camera and system design to the environment instead of treating CCTV as a one-size-fits-all purchase.
PLANNING A CCTV PROJECT?
Let us help design the system before you commit to the hardware.
Share your site plans, objectives, tender requirements or existing CCTV environment with us. We can assist with camera planning, system architecture, specification and supply.